Packaging Review on The Dieline: Sav

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Crit - Sav

For this week’s Crit on The Dieline I reviewed the packaging solution for Sav Snaps and Sparkling – alcoholic beverages created from sap harvested from birch trees growing in the mineral-rich soil of Jämtland, Norway, using an original recipe that dates back to 1785.

Inspired by the northern Scandinavian pureness, multidisciplinary design agency Stockholm Design Lab - responsible for developing Sav’s brand name, graphic identity, photographic language, packaging and website – created a stark but communicative solution that marries typographic, monochromatic and structural simplicity with subtle craft and premium cues.

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