Packaging Review on The Dieline: Stretch Island Fruit Chews

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Crit on The Dieline: Stretch Island Fruit Chews - Packaging Review by Richard Baird

The Stretch Island Fruit Co. have been providing ‘tasty, all-natural fruit snacks to people on the go’ since 1976 from its Washington base on Stretch Island.

The packaging for their latest product, a three flavour range of fruit chews, developed by multidisciplinary design agency Ptarmak, utilises a bold paper-craft aesthetic and a typographical intensity to mix fun, fact and natural authenticity – blurring the line between the bold flavour associated with sweets and the health of fruit – to appeal to both adults and children.

Continue reading my review of Ptarmak’s work for Stretch Island on The Dieline.

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