New Logo and Branding: Wieske Design

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Monogram designed by Richard Baird for interior design studio Wieske Design

Wieske Design is the Ontario based interior design studio of Alyssa M. Wieske whose approach balances a modernistic view of space, classic design influences, contemporary furniture and high quality detailing.

Since graduating, Alyssa has found that while she has a number of well designed spaces in her portfolio felt that her youthful appearance was having a detrimental effect on the way potential clients assessed her ability. To counter this, Richard worked with Alyssa to develop a new brand identity and stationery solution that would deliver a sense of authority and take advantage of the relationship between perceived expense and success/experience whilst also conveying some of her philosophies.

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New Logo and Branding: Letcloud

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Logo, logotype and website design and direction by Richard Baird for property management resource Letcloud

Letcloud will provide property owners with a dynamic, transparent, succinct and unbiased presentation of property management services available throughout the UK.

Richard led both the strategy and design of Letcloud’s visual identity system, positioning the brand as a reliable, accessible and trustworthy utility, through a simple combination of language, typography, colour, form and UI.

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New Logo and Branding: New Soda

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Serif logotype designed by Richard Baird for homeware brand New Soda's first kitchen gadget Sinkstation

New Soda is a UK based kitchen and homeware brand that manufactures simple yet innovative, brightly coloured and high quality plastic gadgets. They have won a number of awards for their revolutionary flat colander Sinkstation and have a growing line of new products.

The brand’s personality and product line, described by New Soda director Damon Meredith as having both playful and functional sides, was resolved through a clear and distinctive typographic contrast of serif and sans-serif, uppercase and lowercase characters and the use and absence of frames.

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New Logo and Business Cards: Solis

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Sans-serif logotype and business card with gold foil print finish and embossed surface finish designed by Richard Baird for fashion label Solis

Solis is the fashion label of Tel Aviv based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections.

The label’s new visual identity, created by Richard Baird, was designed to convey the high quality detail of Lisa’s garments, the warmth and radiance evoked by the brand name, leverage established and familiar fashion cues, through a combination of gold foil, weighty material choice, debossed surface treatment and fine line work.

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Logotypes designed by Richard Baird

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Logotype designed by Richard Baird for credit card charity donation scheme Givr Monogram created by Richard Baird for interior design studio Wieske Design Logo designed by Richard Baird for Peruvian brownie brand Brownies Atelier Sans-serif logotype designed by Richard Baird for innovative homeware brand New SodaShoe Boutique Logotype designed by Richard Baird Grid based uppercase sans-serif architecture studio logotype designed by Richard BairdSans-serif logotype designed by Richard Baird for electronic music duo Clue Serif logotype designed by Richard Baird for New Soda's innovative kitchen gadget SinkstationGeometric logotype designed by Richard Baird for innovative secure earring back product Aloxia Extended, uppercase, sans-serif logotype designed by Richard Baird for Peruvian brownie brand Brownies Atelier

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New Logo and Branding: Brownies Atelier

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Stationery Design By Richard Baird for Peruvian brownie brand Brownies Atelier

Brownies Atelier is a Lima based company run by Christel Krumdiek that produces finely flavoured and handcrafted brownies. Packed in uniquely designed boxes, the brownies reflect Christel’s artistic background, passion for high quality, natural ingredients and her creative recipes. I was commissioned to develop an identity and two packaging options that would capture the texture and exclusivity of the products and position the brand as a sophisticated alternative to the typically cakey Peruvian brownie.

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Logo, Branding and Packaging: Aloxia

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Packaging designed by Richard Baird for new secure earring back product Aloxia

Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.

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Logos designed by Richard Baird

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AL Architecture monogram designed by Richard Baird LA Architecture monogram designed by Richard BairdHeavenly Soups logo design by Richard Baird Films To See logo design by Richard BairdKey logo designed by Richard Baird for property management service resource Letcloud Fast Food Delivery logo designed by Richard BairdTravel Journal logo designed by Richard Baird WiFi Hotspot Finder logo designed by Richard BairdFruit For Juice logo designed by Richard Baird Find Ice Cream logo designed by Richard BairdCastle Dining restaurant and cafe logo design by Richard Baird Find Craft Shops logo designed by Richard BairdSocial Gaming logo designed by Richard Baird  Clean Energy logo designed by Richard BairdHistorical Quotes logo designed by Richard Baird Card Security logo designed by Richard BairdFind The Time logo designed by Richard Baird Flying Food logo designed by Richard Baird

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