Taryn Grey is a wedding and portrait photographer from California with an editorial style and a love for natural light. Taryn recently approached me to develop a brand identity solution, which went on to include two logotypes and a stationery set, that would compliment and frame her work, have a contemporary femininity and convey high quality and professionalism.
Wieske Design is the Ontario based interior design studio of Alyssa M. Wieske whose approach balances a modernistic view of space, classic design influences, contemporary furniture and high quality detailing.
Since graduating, Alyssa has found that while she has a number of well designed spaces in her portfolio felt that her youthful appearance was having a detrimental effect on the way potential clients assessed her ability. To counter this, Richard worked with Alyssa to develop a new brand identity and stationery solution that would deliver a sense of authority and take advantage of the relationship between perceived expense and success/experience whilst also conveying some of her philosophies.
Letcloud will provide property owners with a dynamic, transparent, succinct and unbiased presentation of property management services available throughout the UK.
Richard led both the strategy and design of Letcloud’s visual identity system, positioning the brand as a reliable, accessible and trustworthy utility, through a simple combination of language, typography, colour, form and UI.
New Soda is a UK based kitchen and homeware brand that manufactures simple yet innovative, brightly coloured and high quality plastic gadgets. They have won a number of awards for their revolutionary flat colander Sinkstation and have a growing line of new products.
The brand’s personality and product line, described by New Soda director Damon Meredith as having both playful and functional sides, was resolved through a clear and distinctive typographic contrast of serif and sans-serif, uppercase and lowercase characters and the use and absence of frames.
Solis is the fashion label of Tel Aviv based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections.
The label’s new visual identity, created by Richard Baird, was designed to convey the high quality detail of Lisa’s garments, the warmth and radiance evoked by the brand name, leverage established and familiar fashion cues, through a combination of gold foil, weighty material choice, debossed surface treatment and fine line work.
Brownies Atelier is a Lima based company run by Christel Krumdiek that produces ﬁnely ﬂavoured and handcrafted brownies. Packed in uniquely designed boxes, the brownies reflect Christel’s artistic background, passion for high quality, natural ingredients and her creative recipes. I was commissioned to develop an identity and two packaging options that would capture the texture and exclusivity of the products and position the brand as a sophisticated alternative to the typically cakey Peruvian brownie.
Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.