Review on The Dieline: Contrabando

For this week’s Crit on The Dieline I reviewed the packaging for Contrabando, a new rum from Grupo Caballero made in the Dominican Republic and exported to Spain. Taking its cues from the rum’s Caribbean roots, multidisciplinary design agency Tres Tipos Graficos created a packaging solution that contrasts contemporary sans serif typography and traditional hand drawn and etched illustrative imagery alongside a stamp and postal-based utility to convey provenance and the exported authenticity of the product.