Review on The Dieline: Hot Bread Kitchen

For this week’s Crit on The Dieline I reviewed Pentagram’s identity and packaging design for Hot Bread Kitchen, a non-profit bakery – producing regional and ethnic bread products – and social enterprise that delivers paid, on-the-job training and lessons in English and entrepreneurship to immigrant and low-income women of New York. Pentagram’s solution is a simple but expanding illustrative combination of implements and ingredients alongside bold typography and a light, bright and contemporary colour palette that together brings out the earthy organic textures and warmth of the bread while subtly conveying the diverse cultural backgrounds of the bakers.