Review on The Dieline: Nucoco

For this week’s Crit on The Dieline I reviewed O Street’s visual identity and packaging work for Nucoco, an award winning and innovative chocolate brand that specialises in handcrafted slabs and bars with a confident and playful fusion of flavour and artistic design. The studio’s solution reflects the values of the brand and achieves an unusual union of straightforward communicative effectiveness and aesthetic intrigue through the juxtaposition of very simple typographical detail and the practical sensibilities of a modular build alongside high quality print finishes and a striking but sophisticated collective colour palette.